Browsing all articles tagged with Walmart.
Walmart’s Aggressive Price Cuts May Hurt Retail Publisher Profits
Wednesday, December 2, 2009
Walmart has announced it is implementing aggressive price cuts for the holiday season including $10 discounts on hit games and $50 gift certificates for buyers of Wii consoles.
Ubisoft has recently stated that aggressive price cutting has led to an overall decline in profits for them.