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Playdom – 28 Million Unique Monthly Users

Social gaming company Playdom has revealed it has 28 million unique monthly users of its games.

The revelation follows a $43 million venture capital deal and pre money company valuation of $260 million according to a November 11, 2009 Techcrunch report.

Other Playdom notables:

  • 28 million users monthly (60% MySpace, 40% Facebook)
  • 14 million Mobsters players on MySpace
  • the company has 12 MySpace apps, 6 on Facebook
  • estimated $60 million in revenue for the company
  • 70% of revenue from direct payments, 10% advertising, 20% offers

Techcrunch Report:

http://www.techcrunch.com/2009/11/11/exclusive-playdom-raises-a-huge-round-at-a-huge-valuation/

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