EA CEO: Digital Reaches 1 Billion People
Wednesday, December 9, 2009
In a December 8, 2009 interview with Nightly Business Report, EA CEO John Riccitiello stated that digital in all its forms reaches 1 billion people online.
From mobile gaming to social gaming to PC gaming, digital has a much greater reach than all consoles combined (200 million). Sources for the numbers were not given.
Other interesting notables from the interview:
- 40% of game business is now digitial
- EA has experienced 30% year over year growth from digital
- Dragon Age Origins has delivered 1 million pieces of downloadable content since release (specifics were not given)
- EA Sports Online has hosted over 1 billion game sessions
- Play first, pay later gaming model (i.e. Playfish) is a great way to bring in new game players and get them familiar with a brand
Watch the full 18 minute interview online at the Nightly Business Report web site:
http://www.pbs.org/nbr/site/research/learnmore/john_riccitiello_video_091208/
Posted in The Numbers
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